Course:
General Guidelines
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General Guidelines
General Guidelines Overview Questions and Correct Answers Latest Update
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Uploaded on: | April 30, 2025 |
Last updated: | April 30, 2025 |
Number of pages: | 11 |
Written in: | 2025/2026 |
Type: | Exam (elaborations) |
Contains: | Questions & Answers |
Tags: | General Guidelines Overview Questions and Correct Answers Latest Update |
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General Guidelines Overview | Q&A Latest 2025/2026 | 100% PASS *An understanding of the user intent is necessary to accurately rate a search ad? - Answer -True: An understanding of the user intent is necessary to accurately rate a search ad. The user intent is what the user hopes to accomplish by using the Google search engine. Note that users use the search engine to look for a variety things, and there are many user intents. Plausible Meanings - Answer -If a query has several plausible meanings, it is important to consider them all. EX=Query /Java/ possible meanings-programming,coffee,island Secondary Interpretation of Query - Answer -If an ad or landing page assumes a meaning that is possible but not very likely, this is a secondary interpretation, rate it on the negative side of the scale Ex=Query /Paris/ possible but unlikely meaning Paris,Texas Implausible Meanings - Answer -If an ad or landing page assumes a meaning that is completely implausible, treat it as completely wrong and choose a very negative rating. Do not use the Secondary Interpretation of Query flag if the meaning is clearly implausible. Ex= Query/Paris/