MKTG 201 Exam 2 Study Guide Q&A latest Update

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MKTG 201 Exam 2 Study Guide | Q&A Latest 2025/2026 100% PASS Love, Swing, Hate Groups - Answer -• Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation - Answer -• Regions, population, size, density Demographic Segmentation - Answer -• Age, gender, income, education Psychographic Segmentation - Answer -• Personality, lifestyle, motive Behavioral Segmentation - Answer -• Brand-loyal: high brand sensitivity, low price sensitivity ex. cigarette, coffee, soda • Deal: high brand sensitivity, high price sensitivity. Only buy at a discount price ex. diapers, hand and body soap, pet food • Price: low brand sensitivity, high price sensitivity. lowest price product first. Ex. plastic food bags, frozen pizzas, detergents • Convenience: low brand sensitivity, low price sensitivity. Ex. energy drinks, eggs, over the counter medications Measurable Segmentation Criteria - Answer -# of the individuals are countable Accessible Segmentation Criteria - Answer -• individuals can be reached via company's promotion and distribution channels