Course:
MKTG 201
Institution:
MKTG 201
MKTG 201 Final Correctly Answered Latest Update
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Uploaded on: | May 13, 2025 |
Last updated: | May 13, 2025 |
Number of pages: | 37 |
Written in: | 2025/2026 |
Type: | Exam (elaborations) |
Contains: | Questions & Answers |
Tags: | MKTG 201 Final Correctly Answered Latest Update |
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MKTG 201 Final | Q&A Latest Update 2025/2026 | 100% PASS PART 1 Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm. A. Priced B. Profitability C. Promotion D. Product E. Place - Answer -B. Profitability The path to profitability starts with: A. Understanding customers within the context of the marketing environment B. Executing clever advertising campaigns using digital media C. Reducing price for disadvantaged customers D. Developing distribution channels to reach a variety of customers E. Benchmarking and then copying successful competitors - Answer -A. Understanding customers within the context of the marketing environment