MKTG 201 Final Exam Q&A Latest Update
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MKTG 201
Institution:
MKTG 201
MKTG 201 Final Exam Q&A Latest Update
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| Uploaded on: | May 13, 2025 |
| Last updated: | May 13, 2025 |
| Number of pages: | 16 |
| Written in: | 2025/2026 |
| Type: | Exam (elaborations) |
| Contains: | Questions & Answers |
| Tags: | MKTG 201 Final Exam Q&A Latest Update |
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MKTG 201 Final Exam | Q&A Latest 2025/2026 | 100% PASS What is a Product? - Answer -anything that is of VALUE to a consumer and might satisfy a WANT or NEED thru MARKET EXCHANGE 2 main types of product - Answer -physical objects (goods) and services other types of product - Answer -organization, ppl, places, ideas what is a service - Answer -intangible activity that satisfies consumer or business user needs services can not be _________ - Answer -inventoried Services are ____ and _______ at the same time - Answer -produced and consumed Good-services continuum - Answer -when u get a good at a service (dinner at an exclusive restaurant) Complexities of Products/Associated Services - Answer -brand name, quality level, packaging, features/design, financing, product warranty, product support/ all core customer value Types of Consumer Product - Answer -convenience product, shopping product, specialty product, unsought product What is a convenience product? - Answer -Frequent purchase, little planning/buying effort, low price (toothpaste, tide)
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