TEST BANK For Consumer Behaviour Buying, Having, and Being, Canadian Edition 9th Edition 2025/2026 ISBN-13: 9780137652235

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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter 1 An Introduction to Consumer Behaviour 1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called: A) core values. B) psychographics. C) configurations. D) physiognomies. ANSWER: B Type: MC Page Ref: 2 Skill: Application Objective: L1-01 Consumer behaviour is a process. 2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional sales of particular items. From a marketer's perspective, this is: A) a purchase issue. B) a post purchase issue. C) merchandising complexity. D) a loss leader. ANSWER: A Type: MC Page Ref: 3 Skill: Application Objective: L1-01 Consumer behaviour is a process. 3) John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a: A) purchase issue. B) demographic problem. C) prepurchase issue. D) post purchase issue. ANSWER: D Type: MC Page Ref: 3 Skill: Application Objective: L1-01 Consumer behaviour is a process. 4) The expanded view of the exchange that includes the issues that influence the consumer before, during, and after a purchase is called: A) the value. B) the strategic focus. C) the pre-sell strategy. D) the consumption process. ANSWER: D Type: MC Page Ref: 3 Skill: Concept Objective: L1-01 Consumer behaviour is a process. 5) Gail decides to take a break from studying and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a: A) lifestyle discussion. B) brand competition. C) consumption community. D) marketplace competition. ANSWER: C Type: MC Page Ref: 2 Skill: Application Objective: L1-01 Consumer behaviour is a process. 6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained: A) product separation. B) brand loyalty. C) lifestyle variation. D) purchase conception. ANSWER: B Type: MC Page Ref: 2 Skill: Concept Objective: L1-01 Consumer behaviour is a process. 7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. ANSWER: FALSE Type: TF Page Ref: 3 Skill: Concept Objective: L1-01 Consumer behaviour is a process. 8) The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made. ANSWER: TRUE Type: TF Page Ref: 3 Skill: Concept Objective: L1-01 Consumer behaviour is a process.