2025/2026 UCF MAR 3023 EXAM 2 REVIEW ACTUAL (STUDY GUIDE/ QUIZZES)

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2025/2026 UCF MAR 3023 EXAM 2 REVIEW (STUDY GUIDE/ QUIZZES) ACTUAL Q&A 100% PASS Consumer Decision Process - Answer -Need Recognition, Information Search, Alternative Search, Alternative Evaluation, Purchase, Post-Purchase Need Recognition - Answer -The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state. Functional Needs - Answer -Pertain to the performance of a product or service. Psychological Needs - Answer -Pertain to the personal gratification consumers associate with a product or service. Search for Information - Answer -The second step, after a consumer recognizes a need, is to search for information about the various options that exist to satisfy that need. Internal Search for Information - Answer -Occurs when the buyer examines his or her own memory and knowledge about the product or service, gathered through past experiences. External Search for Information - Answer -Occurs when the buyer seeks information outside his or her personal knowledge base to help make the buying decision. Evaluation of Alternatives - Answer -Once a consumer has recognized a problem and explored the possible options, he or she must sift through the choices available and Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com