MARK 3000 McManus Test One Q&A Latest Update 2025

Content Preview

MARK 3000 McManus Test One | Q&A Latest 2025/2026, 100% PASS Marketing - Answer -Anticipating (research) and determining the needs/wants of consumers (target market) and satisfying those needs through the use of the 4 P's (product, promotion, place, price) to create long-term exchanges of value Value - Answer -ratio of what is given up for what is obtained Exchange of value: both parties must believe they are getting value for an exchange to take place - Value is created through the marketing mix (4 P's) 4 P's - Answer -Product: creating value Price: capturing value Place: delivering value Promoting: communicating value Product: creating value - Answer --Through a variety of offerings; including goods, services and ideas (ex: don't drink and drive) to satisfy customer needs Price: capturing value - Answer -- Price is everything a buyer gives up (money, time, energy) in exchange for the product