MKTG201 Final EXAM Q&A Latest Update
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MKTG 201
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MKTG 201
MKTG201 Final EXAM Q&A Latest Update
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| Uploaded on: | May 13, 2025 |
| Last updated: | May 13, 2025 |
| Number of pages: | 9 |
| Written in: | 2025/2026 |
| Type: | Exam (elaborations) |
| Contains: | Questions & Answers |
| Tags: | MKTG201 Final EXAM Q&A Latest Update |
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MKTG201 Final | Q&A Latest Update 2025/2026 | 100% PASS Value proposition - Answer -the firm's communication of the unique value of its products to its customers Marketing planning - Answer -the ongoing process of developing and implementing market-driven strategies for an organization 5 C's - Answer -company, customers, competitors, collaborators, context Customer orientation - Answer -When a company understand it's competitors and listens to the market Competitor orientation - Answer -A company uses competition analysis as the primary driver fir it's strategies Industry - Answer -Group of firms offering a product/s that are close substitutes for one another Forward integration - Answer -Bring producer sales straight to end user Share of market - Answer -competitors share of the target market Share of mind - Answer -First company that comes to mind Share of heart - Answer -Company from which you prefer to buy Market leader - Answer -Largest market share, leads in price changes and promotions; intensity Market challenger - Answer -Gain ground or overtake a leader. Can attack a leader if the leader is not serving the market well.
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