SPMT 270 EXAM 3 (WALTEMYER) ACTUAL 2025/2026 Q&A 100% PASS

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SPMT 270 EXAM 3 (WALTEMYER) ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS The Marketing Mix - Answer -- "The strategic integration and utilization of the P's of marketing" - Creation of the marketing mix involves the process of discovering or developing OPTIMAL combination of the P's - The P elements of the marketing mix ~ Product ~ Price ~ Place ~ Promotion Sport Product - Answer -Any bundle or combination of attributes and qualities that will satisfy the wants/needs of the sport consumer Good - Answer -Tangible Object Service - Answer -Intangible, Subjective, Unique experience ~ Participant ~ Spectator Primary (Augmented) Product - Answer -Basic/ principal purpose of the product Product Extension - Answer -Ancillary or supplemental attribute(s) and product(s) Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com Product Life Cycle - Answer -- Introduction - Growth - Maturity - Decline Sporting Goods - Answer -Equipment life cycles are technology-driven Spectator Sport - Answer -Individual franchises/ teams have much more volatile life cycles than leagues 8 Ways to Offer New Products - Answer -- Products that performs an entirely new function - Product that offers improved performance - Product that offers a new application - Product that offers additional functioning - Offer product to a new consumer market - Product offered as an "upgrade" - Product offered as a "downgrade" - Restyled product The "Sportscape" - Answer -Everything that is offered to, and experienced by, the consumer in relation to the sporting event The Game/ Event - Answer -- The event is... Intangible... Perishable... Subjective... Inconsistent/ Unpredictable ~ Every game, Every event is - You, the sport marketer, have little to no control over the game/ event outcome, But... - You can control and market... the atmosphere, the experience, the offfield entertainment, the concessions, and even the players (to some extent!) The Sport Product Mix - Answer -- Adidas Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com