SPMT 370 EXAM 2 ACTUAL 2025/2026 CORRECTLY ANSWERED

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SPMT 370 EXAM 2 ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS Two major influences on consumer behavior - Answer -· Who we are, and what we think of ourselves AND · Who product brand are...Influence what we think of them! Personality - Answer -The totality of thoughts, emotions, intentions, tendencies, and behaviors that a person consistently exhibits as they adapt to the environment Trait-Approach to Personality - Answer -The approach in personality research that focuses on specific consumer traits as motivators of various consumer behaviors Trait - Answer -the distinguishable characteristic that described one's tendency to act in a relatively consistent manner Five Factor Model - Answer -The multiple-trait perspective that proposes that the human personality consists of 5 traits: Extroversion, Agreeableness, Openness to experience, stability, conscientiousness Value Consciousness - Answer -How aware are people are aware of value and how important value is to the consumer Materialism - Answer -How important are things, physical objects to people Brand Personality - Answer -The human characteristics that can be associated with a Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com brand Brand Personal Appeal - Answer -the brand's (and product's) ability to appeal to consumers based on the human characteristics associated with it Self-Concept - Answer -the totality of thoughts and feelings that an individual has about himself or herself (including self-image) Similarity Attraction Paradigm - Answer -we are attracted to, and more comfortable around, those who are similar to us. Self-Congruency Theory - Answer -the theory that proposes that much of consumer behavior can be explained by the congruence of a consumer's self-concept with the image of typical users of a brand/product. Attitudes - Answer -The relatively enduring overall evaluation of objects, products, services, issues, or people ABC approach to attitudes - Answer -approach that suggests that attitudes encompass AND influence one's AFFECT (attitudes, feelings), BEHAVIOR (actions), and COGNITIONS (beliefs, thoughts) toward an object, product, service, or person Hierarchy of effects - Answer -the attitude approach that suggests that affect, behavior, and cognitions form in a sequential order, depending on the consumer situation. Functional Theory of Attitudes - Answer -the theory that suggests that attitudes perform four basic functions related to consumer behavior Utilitarian function of attitudes - Answer -the function of attitudes in which consumers use attitudes as ways to maximize rewards and minimize punishment. Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com