SPMT 370 WALTEMYER UNIT 1 TEST ACTUAL 2025/2026 UPDATED

Content Preview

SPMT 370 WALTEMYER UNIT 1 TEST ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS Course Behavior - Answer -is a dynamic process, that can involve many people, involves many decisions, and involves consumer emotions consumer behavior as a field of study - Answer -study of consumers as they go about the consumption process; the science of studying how consumers seek value in an effort to address real needs Segmentation Types - Answer -Behavior, Demographic, Psychographic Behavior segmentation type - Answer -Need-based, discount, new, and potential Demographic - Answer -Age, race/ethnicity, social class/income, sex/gender Psychographic - Answer -Believer, Experiencer, Innovator, Impulsive, Socialite, Wanderer Touchpoint - Answer -direct contacts between the firm and a customer What affects consumer behavior? - Answer -External influences, internal influences, decision making process, outcomes and issues Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com What are the approaches to studying consumer behavior? - Answer -Description, Explanatory, and Exploratory (Quantitativesurvey/questionnaire Qualitative- Ethnography, interviews, focus groups, secret shoppers) What does STP stand for? - Answer -Segmentation, Targeting, Positioning why is consumer behavior dynamic? - Answer -Economy, technology, and globalization Consumer behavior theory - Answer -illustrates factors that shape consumption-related behaviors and determine the value associated with consumption What is consumption? - Answer -the process by which consumers use and transform products into value Value= - Answer -benefits - costs Utilitarian Value - Answer -a value derived from a product or service that helps the consumer solve problems and accomplish tasks Hedonic Value - Answer -value derived from the gratification that comes from some task Total value concept (TVC) - Answer -practiced when companies operate with the understanding that products provide value in multiple ways TVC - Answer -Every produts value proposition is made up of the augmented elemets, plus the ancillary elements 4 P's Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com